Karl-Marx-Werk Pößneck is the former name of GGP Media GmbH, Pößneck, a German printing company based in Pößneck. The company's history dates back to 1891. After the Second World War the company developed into the largest book factory in the GDR. In October 1990, the international media group Bertelsmann acquired the company and it was renamed as Graphischer Großbetrieb Pößneck. In 2000, the name was changed to GGP Media GmbH, Pößneck.